Retailers See Yogurt Category Get More Competitive
New Varieties Driving Higher Register Rings and More Trade Monies
Albany, NY: Americas yogurt brands are soaring higher than ever in the past year, and that is good news for retailers as they are seeing higher rings and more profit, according to the latest data from PRICE-TRAK, an Albany, N.Y.-based market research company specializing in trade pricing and trade promotion reporting of 150 standard categories.
For the latest 12 months, the average unit trade price increased to $1.22, up 8% vs. same period year ago. New premium varieties like Chobani FLIP, Fage Crossovers and Noosa premium yogurt offer consumers more options to choose from. Additionally, Andy "Dewey" Rumpelt, president of PRICE-TRAK, www.natpromo.com notes: "The brands are also responding with higher trade allowances on average, which are being used for TPR's and ad features to drive trial and awareness at the shelf."
Unlike grocery items where trade monies can be used for displays, the refrigerated section relies more heavily on multiple unit promotional pricing. The Price-Trak Report noted that the length of deals increased slightly to 3.7 weeks on average. Rumpelt also noted "we are seeing trade promotion allowances as high as 22%." He continued, that in addition there is a 14% increase in the number of unique UPC's over the past year in this category.
About PRICE-TRAK, National Promotion Reports, LLC (formerly Leemis):
PRICE-TRAK provides specialized competitive cost and trade reports, and monitors 150 standard warehouse categories, and provides manufacturers with easy to use syndicated reports to monitor price changes and trade allowances. PRICE-TRAK also supports grocery wholesalers to assist with pricing and promotional allowance understanding to help ensure grocery wholesalers and independents have the tools necessary to remain a viable channel and compete effectively. For more information please contact PRICE-TRAK at email@example.com